Rolling Loud is the world's largest hip-hop festival, founded in Miami in 2015. What started as a single-day event in a downtown Miami park has exploded into a global brand with editions in Los Angeles, New York, Thailand, and Europe. The three-day Miami flagship at Hard Rock Stadium draws 65,000 fans per day with a lineup that reads like a who's-who of rap: Travis Scott, Future, Playboi Carti, Kendrick Lamar, and Kid Cudi have all headlined. Rolling Loud is unapologetically hip-hop — no genre diversification, no legacy rock acts — and that singular focus has made it the defining rap festival of its generation.