The Town is a massive music festival created by Rock in Rio organizers, held at the Autódromo de Interlagos in São Paulo, Brazil. Launched in 2023, it is essentially São Paulo's answer to Rock in Rio — sharing the same production values, multiple stages, and massive scale. The festival draws over 500,000 attendees across multiple days with international and Brazilian headliners spanning rock, pop, hip-hop, and electronic music. As one of the newest major festivals in Latin America, The Town has quickly established itself as a flagship event on the global festival calendar.
São Paulo, Brazil