
Mexico City, Mexico
Vive Latino is Mexico's longest-running major music festival, founded in 1998 and held annually each March at the Estadio GNP Seguros in Mexico City. Billing itself as 'the father of all festivals in Mexico,' it was the first Latin American festival to embrace pop, reggaeton, cumbia, and regional Mexican music alongside rock and alternative, drawing over 160,000 attendees.
A short dispatch each week. New festivals, lineup drops, and stories worth reading.